Courtney and Cassie, two sisters from Suffolk, Virginia, embarked on an entrepreneurial journey while still in college, starting their own permanent jewelry business. This blog post takes you through their remarkable experience, from the spontaneous decision to dive into entrepreneurship to their overwhelming success and the valuable lessons they learned along the way. Discover how their passion for permanent jewelry transformed their lives and positioned them as industry leaders.
Their story begins in November after Courtney and Cassie signed up for Linked Permanent Jewelry Training, driven by Cassie's suggestion to start the business. Despite initial skepticism, they decided to give it a shot and placed an order for the machine. With no prior experience in running a business and starting from scratch, the sisters took on the challenge with enthusiasm and determination.
What started as a small side gig quickly gained momentum and exceeded Courtney and Cassie's expectations. Despite the challenges of juggling their studies with a rapidly growing business, they embraced the experience with enthusiasm. Suffolk, Virginia, not known for being at the forefront of trends, became the perfect backdrop for their venture into permanent jewelry training. They were pleasantly surprised by the immense support they received from their community.
Courtney and Cassie's journey into permanent jewelry began with a search for local service providers. However, unable to find anyone nearby, they embarked on a journey to Virginia Beach to observe and learn from a practitioner in the field. Inspired by what they saw, they searched for training programs online and stumbled upon Linked Permanent Jewelry Training, the company that would equip them with the necessary skills and knowledge for their business.
Running their own business provided Courtney and Cassie with invaluable education and learning opportunities. From obtaining an LLC and hiring an accountant for practical insights into the workings of a business, they acquired skills beyond their college curriculum. Their marketing and nursing backgrounds played integral roles in their roles within the business, and they recognized the transferable skills they gained.
Courtney and Cassie attribute a significant portion of their success to their active presence on social media platforms, particularly Instagram. They discuss their targeted ads, geographical and age targeting, and the effectiveness of Instagram in reaching their target audience. Their commitment to branding, attention to detail, and consistent visual identity across platforms have helped create a positive and attractive brand image.
Beyond providing permanent jewelry services, Courtney and Cassie have ventured into selling merchandise to further expand their brand exposure and revenue. They share their financial success, surpassing $50,000 in sales in less than six months, and their plans for continued growth. Their entrepreneurial journey serves as an inspiration for young entrepreneurs looking to make their mark in the business world.
Courtney and Cassie's journey in establishing a permanent jewelry business showcases their determination, adaptability, and entrepreneurial spirit. Their success, driven by their passion for permanent jewelry training and innovative marketing strategies, is a testament to their hard work and commitment. Join them on their inspiring journey and discover the transformative power of pursuing one's passion.