A Holiday Gift Guide from Sarah Otto
Dear Jewelry Artists and Business Owners!
The holidays are upon us, and it's the perfect time to reflect on the tools that can help take your permanent jewelry business to the next level. As the CEO of LINKED Permanent Jewelry Training, I’m always looking for ways to make the lives of fellow jewelry artists easier and more efficient. Over the years, I’ve discovered some game-changing products that I personally swear by, and I want to share them with you. These aren’t just nice-to-haves—they are essentials that can truly elevate your work, help you stay organized, and offer an even better experience for your clients.
If you're wondering what to ask for this holiday season (or looking to add a few must-have items to your own wishlist), here are my top recommendations for permanent jewelry artists and business owners. These tools have made my own business smoother, more professional, and more profitable, and I’m confident they can do the same for you.
1. The Hulken Bag: The Ultimate Transporter
As much as we love getting out there and meeting clients, transporting all of your tools and supplies can be a hassle. That’s why I swear by my Hulken bag. This durable, spacious bag can hold EVERYTHING you need for events, pop-ups, and festivals—chains, charms, welding tools, and even personal items. I never have to worry about leaving something behind when I'm heading out the door. Whether you’re traveling across town or across state lines for an event, the Hulken bag is a total game changer. If you're tired of lugging multiple bags to and from your events, this one will solve that problem in an instant.
2. Glamcor Lights: Perfect Lighting for Every Occasion
When I first started, I didn't realize just how important lighting is to showcase my work. But now, I can’t imagine running my business without Glamcor lights. These lights have been an absolute lifesaver for me. Whether I’m working on a client’s piece, snapping photos for social media, or setting up at a pop-up, the Glamcor lights ensure that every detail of my jewelry is lit perfectly. They’re bright, they’re adjustable, and they provide the even lighting I need to show off my work in its best light. I’m telling you—if you’re serious about presenting your jewelry in a professional way, this is an investment you won’t regret.
3. A Caboodle: Keep Everything You Need in One Place
When you're working on the go, it’s easy to feel overwhelmed with all the little supplies that come with being a permanent jewelry artist. That’s where the Caboodle comes in. I use this portable organizer to store all my tiny but essential supplies—jump rings, charms, clasps, and more. It's honestly been a lifesaver when I need to grab something quickly at a pop-up or event. I swear by this organizer to keep everything compact and within reach. If you’ve ever had to dig through a messy bag for a clasp or tool, you know exactly how frustrating that can be. The Caboodle keeps everything tidy and accessible, so you can focus on what really matters: your craft.
4. Add-Ons and Freebies: The Easiest Upsell for Your Business
One of the simplest ways I’ve added extra value to my clients’ experiences is by offering aftercare goodie bags. I’m always looking for ways to go above and beyond for my clients, and these bags are the perfect way to do that with minimal investment. I love offering items like Sparkle + Shine® Sticks and jewelry cleaning cloths as a way to show clients how to care for their pieces. But beyond just being thoughtful, these small add-ons provide an easy upsell that can increase your revenue without a huge upfront cost.
These aftercare goodie bags are also great for branding. Not only do you show your clients you care about the longevity of their jewelry, but you also leave them with a memorable experience that keeps you top of mind. The best part? These little extras don’t cost much to produce, but they can make a huge impact on your client relationships and overall business growth.
5. Jewelry Displays: Show Off Your Work Like a Pro
Presentation is everything in the jewelry business. And let me tell you, jewelry displays have made a massive difference in the way I showcase my creations. From simple bracelet stands to elegant necklace busts, having the right displays makes your jewelry look polished, professional, and truly eye-catching. I use these displays at every event and pop-up I attend, and they’ve been an absolute game changer when it comes to attracting attention. Clients are more likely to stop, try on, and ultimately purchase when your jewelry is displayed beautifully. This is one investment I can’t recommend enough if you want to raise the perceived value of your products and create a more professional brand image.
SARAH'S FAVORITE JEWELRY DISPLAYS:
These are the tools and products that I use constantly and truly swear by to make my permanent jewelry business easier, more efficient, and more professional. From the Hulken bag for easy transport to the Glamcor lights that perfect every photo, these items are absolute game-changers. If you’re looking to elevate your business in the new year, I highly recommend adding these essentials to your wishlist.
This holiday season, treat yourself (or drop a few hints to someone special) with these gifts that will make a real difference in your business. I’m confident that once you start using these products, you’ll wonder how you ever worked without them.
Here’s to a successful holiday season and a prosperous new year ahead!
Warmly,
Sarah Otto
CEO, LINKED Permanent Jewelry Training